Avoid Grammar Miscues and Ambiguity

Many people have forgotten most of what they learned in English class—but that doesn’t mean you can be lazy with your sign copy. You never know who’s going to be viewing your signs; some people are likely to be troubled by grammar mistakes, which may make them think you’re not detail oriented.

It’s always a good idea to work with a professional writer on sign copy. If you choose to write it yourself, be sure to have a number of reviewers (ideally including a professional) take a look at it before you submit it to us. While our QC process should catch the most grievous errors, we don’t claim to be writers or grammar experts, and you will bear the responsibility for the copy you submit.

Grammar mistakes aren’t the only sign verbiage miscue you can make. Take a look at this sign, spotted at Tropicana Field in St. Petersburg, Florida:

 

 

 

Does it mean the elevator isn’t working or does it point the way toward an elevator for people with special needs? It’s likely the latter—but it could be the former due to the ambiguous wording. All we can say is writer beware!

Avoid Grammar Miscues and Ambiguity