SBA Thoughts on Signs from Signarama Kearny Mesa

The Small Business Administration (SBA) weighs in on many issues that are important to owners of small businesses, including signage. “Why do I need a sign for my business?” is one of the questions posed on its website—and here are the primary reasons listed:

• Signs are the most effective, yet least expensive, form of advertising for the small business.
• A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
• Signs are always on the job for you, advertising 24 hours a day, 365 days a year.
• People often judge a business by how it looks on its sign.
• Many merchants increase their business measurably just by adding a good sign.

Conversely, many have gone out of business because they simply weren’t identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “A business without a sign is a sign of no business.” 

•  We live in a mobile society. According to the U.S. Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.

If you don’t have signage, or perhaps what you have needs an update, there’s no time like the present to sit down with us and review your specific needs. Signarama Kearny Mesa can counsel you on what kind of signs will work best for your type of business and your location, how many you should have, how big they should be, and how they should be designed.

It’s a new year—so why not celebrate with a new sign!

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SBA Thoughts on Signs from Signarama Kearny Mesa