Sales Need a Boost? Think About Your Store Signage | Signarama Kearny Mesa

Retailers need to be on top of every aspect of their operation, and that includes their signage. Rieva Lesonsky, CEO of GrowBiz Media, suggested nine ways to boost sales by focusing on your signs in article that appeared on the Small Business Trends website.

Before you enter into an expensive advertising or marketing campaign, you might consider following her tips to draw more customers into your store and get them to spend while they’re there:

• Clean It Up—Make sure your store’s outdoor signage is fresh, up-to-date and clean.
• Check It Out—Drive and walk by your store from all angles to see if your sign reads well from a distance.
• Clarify—Ensure your sign clearly states what you sell; you don’t earn any points by being clever.
• Draw Them In—Attract foot traffic by highlighting special events, sales and seasonal products on sandwich signs outside the door (as long as local zoning ordinances don’t prohibit it).
• Work Your Windows—Add signage to your windows to draw attention, taking care that it doesn’t block the view inside.
• Remember the Basics—Ensure that your hours of operation, phone number and website URL (if applicable) are displayed on the door, so customers who stop by when you’re closed know when to come back and/or where to learn more about your store.
• Direct Traffic—Use in-store signage to direct customers’ shopping patterns, ensuring they know where to find new products, those on sale or clearance priced, and more.
• Use Images—Since a picture still is worth a thousand words, think about using eye-catching images on your signs to get attention.
• Have a Banner Season—Hanging vinyl banners is a great way to cost-effectively advertise seasonal events and sales.

We hope using one or more of these tips will increase how often you ring up sales. Signarama-Kearny Mesa stands ready to be of assistance when you need a sign boost.

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Sales Need a Boost? Think About Your Store Signage | Signarama Kearny Mesa