Build Your Business With Signs | Signarama San Diego

Build Your Business With Signs



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The Signage Foundation Inc. (SFI) uses research and education to analyze and communicate the societal benefits of on-premise signs.

At Signarama—Kearny Mesa, we’re well aware of how great signage can have a positive business effect, and here are some results from a recent SFI survey supporting that belief:

• The type of sign has an effect on sales growth. For example, fast food restaurants that installed 144-square-foot pole signs saw a 15.6% increase in sales, while more modest increases were recorded for monument signs (9.3%), directory signs (2.5%) and building signs (1.3%).

• At existing businesses, adding and changing signs can increase sales. For example, modifying a building sign and making two minor changes resulted in a 16% weekly sales increase at Pier 1 Imports stores, while adding a small directional sign in a shopping center added 10% to weekly sales totals.

• Signs help customers find businesses. A survey of consumers found that nearly half (49.7%) said they’ve failed to find a business because the sign was small or unclear, and for women 18-24, the number is even higher (almost two-thirds).

• Signs are valuable sources of information. Consumers asked to rank various information sources based on usefulness placed signage #2, behind only TV ads.

Given this information, we suggest you take a look at your current signage and think about how additions or changes may attract more customers to your door. We’re always available to help!

Build Your Business With Signs | Signarama San Diego