Wednesday, December 3, 2014

It’s Beginning to Look a Lot Like… | Signarama San Diego (Kearny Mesa), CA


It’s Beginning to Look a Lot Like…
Yes, tis the season for gifting, and if you own a retail establishment, you certainly want to make sure you get your fair share of consumers’ holiday dollars. How can signs help you? Here are a few suggestions:

  • Create signs that promote two-for-one deals or buy one, get one off may draw people into your store—as may the suggestion that it’s appropriate for individuals to treat themselves, too. Everyone is looking for a deal at this time of year, especially those who have long shopping lists.
  • Ramp up your signs’ “festive quotient” by using seasonal colors and images to engage potential customers. The holidays are supposed to be a “feel good” time of year, and as a retailer, you can certainly help set the right tone.
  • Don’t forget Hanukkah. If your store is in an area with a significant Jewish population, produce signs catering to that market. The first night of Hanukkah is Dec. 16 and it’s traditional to exchange gifts for each of its seven nights—which means plenty of spending to be done.
  • Think about using signs to draw people to in-store events such as book signings, music performances and cooking demonstrations. Events can attract a crowd and spur spending.

Ho, ho, ho! At Signarama—Kearny Mesa, we’re happy to serve as your “elves,” helping you have the merriest and most prosperous holiday season.


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