Friday, July 31, 2015

Signage Solves Navigation Issues - Signarama Kearny Mesa



Signage Solves Navigation Issues

Have you ever had a hard time getting around a large corporate or university campus because the signage wasn’t clear (or maybe wasn’t even present)? We have, and it can be quite a frustrating experience.

As sign professionals, what frustrates us the most is that there are easy solutions using signs to make sure visitors can always find their way, no matter where what their final destination is. Thus, we were excited to see this week that a Midwest university, Wichita State, is installing a comprehensive signage system on its main campus.

The university’s chief marketing officer noted that the new signage program will do a number of things, including unify the campus and make it easier to navigate. In addition, the new signs will help implement the campus’ visual identity system, which is designed to build a more recognizable, understandable brand (featuring the school colors of yellow and black).

Signage types include:
  • Main building signage. Narrow, 18-foot signs featuring building names installed in front of major buildings that will be illuminated at night with LED lights.
  • Entryway signage. Wall-mounted signs at major entrances that display building names and key services and facilities located inside.
  • Vehicular directional signs. Large roadside signs at campus entrances with arrows indicating major buildings.
  • Pedestrian directional signs. Sidewalk signs with arrows indicating nearby buildings.
  • Campus map signs. Signs that contain a key for building names and QR code access to the university’s wichita.edu/locate site, which provides building information and walking and driving directions for smartphones and other GPS-enabled devices.

At Signarama—Kearny Mesa, we love to work on large projects like this. Can we be of service to you? Just let us know!

www.sdsar.com




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