Thoughts on Holiday Signs

Thoughts on Holiday Signs

Here we are, at the start of the most joyous time of the year, especially if you’re a retailer that counts on a big haul from holiday shoppers. You know people are going to be heading out to buy for the special people in their lives—but how can get best get their attention (and more importantly, do a better job of doing that than your competition)?

We have a few suggestions with respect to sign creation:

• Play on people’s emotions. Depending on what you sell, you may be able to tug on shoppers’ heartstrings by reminding them of just how much their grandma, son, boss, etc. will appreciate a particular gift.
• Focus on savings. This should be a no-brainer, but you know everyone is looking for the best holiday deals. Because you know your volume will likely increase, you can afford to offer some fantastic savings — and promote them in signs to get people into your store.
• Add a time element. People will often make purchases when they realize they only have a limited time to take advantage of a special deal. Not many people in your store when you first open? How about offering an “early bird special” that’s only good for the first hour of the shopping day. You can also promote “buy by” dates to give shoppers a deadline to make their purchase decisions.

You might have noticed that these recommendations are really appropriate all year when you’re thinking about sign verbiage. During the holidays, however, it’s even more important to drive people into your store and benefit from their seasonal generosity.

One final thought about “Merry Christmas,” “Seasons Greetings” and “Happy Holidays.” We suggest using what feels right to you. In our politically correct world, many retailers avoid the former, which only speaks to those who celebrate Christmas, but you may feel strongly that it’s appropriate for your store, so go for it.

Thoughts on Holiday Signs