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What You Need to Know About Outdoor SignsOutdoor signs are literally all around us. Every day, most of us see dozens, and even more than that, depending on how far we travel. The question is, as the owner of a business that wants to use exterior signage to attract customers, how can you stand out and make sure your outdoor signs do what you intend? Here are a few tips:
1. Keep your target market in mind. Whoever your target audience is, determine the style that will appeal to them and design accordingly. For example, a younger crowd may be drawn to a contemporary design and bold colors, while a more mature crowd might be more attracted by conservative or more sophisticated signs and more subdued colors.
2. Consider location. While you want your sign to stand out, you also want it to work well within your surroundings. Think about where your sign will be displayed and ensure there aren’t any conflicting colors or clashing patterns that may ruin its impact. You might incorporate color schemes that match your surroundings to create a great aesthetic that will help your business stand out.
3. Don’t overuse text. Too many words are a no-no, as is using unreadable fonts and an over-complicated design that can look messy and unclear. Since you want to increase traffic to your business, use simple elements that create visibility, not a distraction. As a general rule, readability is key, so less is more. Keep it simple and clean.
4. Remember your brand. You want to be unique, because your signs are a reflection of what your business offers customers. Having a distinct sign gets you noticed and keeps you top of mind. And, don’t be afraid to have some fun if it’s appropriate for your products or services.
The sign pros at Signarama—Kearny Mesa can provide expert guidance when it comes to designing your outdoor signs, and we also can suggest the right material to use based on your specific needs and where the signs will be located. We’re here to help
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