Saturday, December 25, 2010

Fight the Down Economy with Signs

Given today’s economic challenges, everyone is seeking the “magic bullet” that will help their business prosper. While there’s nothing particularly magical about signs, it has been proven that increasing your signage can have a positive effect on your bottom line.

“Research on Signage Performance,” a multi-part study conducted by the University of San Diego, concluded that onsite signage has a statistically significant and financially substantive effect on business revenues. The study noted that increasing the total amount of signage or the number of signs can have considerable impact on annual revenues.

Other studies have demonstrated that a large percentage of new customers to a business can be attributed to onsite signs, and businesses that improve their signage often see dramatic profit increases. Are of starting to wonder if your signs are “good enough” or you have enough of them?

If it’s been awhile since you’ve taken a sign inventory, or perhaps you haven’t thought about your signage since you put it up…it’s time for a review. We’re happy to serve in an advisory capacity, putting our industry expertise to work to ensure that your signs are appropriately attention getting and abundant.

Sign-A-Rama - Kearny Mesa in San Diego
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