All Fonts Are Not the Same | Signarama San Diego (Kearny Mesa), CA

Writing the copy that will appear on your sign is just one part of the process that results in the finished product. Anyone who’s cruised down the long list of fonts available via Microsoft Word is likely not surprised to learn that many, many font options exist.

How important is your choice of font to the readability and effect of your sign? Let’s just say it’s a big deal. The font you use, along with the colors you choose, will go a long way toward ensuring your sign has the impact you desire.

Here’s the same copy in five different fonts:

The point size is the same, but that’s where the similarities end. Some of the differences are subtle, while others are more obvious. Do you prefer a conservative font (Arial or Georgia), or a more casual font (Comic Sans MS), a feminine font (Lucinda Handwriting), or a font that’s challenging to read but definitely makes a statement (Lucinda Blackletter)?

Arial and Comic Sans MS are sans serif fonts that are easy on the eyes, since they don’t have serifs (notches) at the ends of some letters. Of the serif fonts above, Georgia is obviously easiest to read, but Lucinda Handwriting and Lucinda Blackletter may have their uses, perhaps for a spa and German restaurant, respectively.

The moral of this tale is that making a font choice isn’t something to be done lightly. You need to think about the tone you want to set and ensure your selection reflects it. Graphic designers can provide excellent counsel in this area, as can the professionals at Signarama—Kearny Mesa.

Signarama San Diego (Kearny Mesa), CA

All Fonts Are Not the Same | Signarama San Diego (Kearny Mesa), CA